Monday, 23 November 2015

Mintel - find marketing reports on our new database

The Library has a new subscription to Mintel.

This popular database for marketing reports, provides data and explanatory text on a wide range of UK service and product sectors.

We have access to reports in these sectors at Birkbeck: Clothing & Footwear; Drink; Food; Media; Retail and Technology.

The reports usually provide information on: the market; the consumers; leading brands and companies the data used in the report and more.

Mintel also includes analyst insights and brief news items on the areas of: product innovation; company news; market updates and advertising news.

You can access Mintel through the eLibrary page here, or through the link on the Management & Business subject guide.

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