The Library has a new subscription to Mintel.
This popular database for marketing reports, provides data and explanatory text on a wide range of UK service and product sectors.
We have access to reports in these sectors at Birkbeck: Clothing & Footwear; Drink; Food; Media; Retail and Technology.
The reports usually provide information on: the market; the consumers; leading brands and companies the data used in the report and more.
Mintel also includes analyst insights and brief news items on the areas of: product innovation; company news; market updates and advertising news.
You can access Mintel through the eLibrary page here, or through the link on the Management & Business subject guide.